There’s riches in the niches. That’s an old piece of wisdom for headhunters, and it stems off the idea that if you’re known to do everything, it’s because you do nothing well.
Is it true for temporary staffing? The advantage of a niche for the recruiting team is obvious – every recruited candidate you don’t place is a head start on the next search. But for salespeople, how much knowledge is really necessary to make a deal.
Matt sits down with @durbinmedia to talk through what expertise you need in selling in today’s market.
